Wear your story.
Make it yours.

Shoes, clothing and perfume for your everyday expression. Starting in Rotorua, with a vision to bring more Māori brands into the spotlight.

Small beginnings. A bigger vision.

Our starting promises

Community before hype

Clear product details, not guesswork

Māori brands at the heart of our vision

The collective edit

From the first step
to the final detail.

An online shop growing from our local community. Three ways to find something that feels like you.

Start from the ground up. Explore footwear to put your own stamp on an everyday outfit.

Build a wardrobe that speaks for you. Our vision is to make more room for Māori labels and the stories behind them.

The detail you don't see, but remember. Discover fragrance for your daily ritual or a thoughtful gift.

Rooted here. Open to you.

Explore WHåKāHī Collective and be part of our next chapter, from Rotorua to the wider Bay of Plenty.